Traceall Global — Brand Design Guide
Brand Design Guide v1.0

TraceAll Global

Visual system for a smarter, more connected world of logistics

Color Palette

A warm, minimal palette anchored by Sunshine Yellow — optimism, energy, and forward momentum. Every color has a defined role.


Primary Brand
Sunshine Yellow#FFE255
Dark Charcoal#1A1A1A
Yellow Hover#FFD700
Yellow Active#FFC700
Yellow Alpha#FFE255 40%
Interactive Blue#0066FF
Neutral Scale
Pure White#FFFFFF
Off White#F8F8F8
Light Gray#E8E8E8
Border Strong#CCCCCC
Medium Gray#999999
Dark Gray#2D2D2D
Semantic / Status
Success Green#22C55E
Warning Orange#F59E0B
Error Red#EF4444
Info Blue#3B82F6
/* CSS Custom Properties — paste in :root */ --yellow: #FFE255; /* Primary CTA */ --charcoal: #1A1A1A; /* Headings & body */ --off-white: #F8F8F8; /* Section bg */ --border-subtle: #E8E8E8; /* Cards, dividers */ --gray-mid: #999999; /* Secondary text */

Typography

Inter as the primary typeface. All sizes follow a 4pt scale. Weight and size create hierarchy — never rely on color alone.


Display XL56px / 700 / -0.02em
Trace the world.
Display L48px / 700 / -0.015em
Global logistics,
simplified.
Display M40px / 700 / -0.01em
Visibility at every step
Heading XL32px / 700
Track. Trace. Deliver.
Heading L28px / 600
Real-time supply chain insights
Heading M24px / 600
Global shipment tracking
Heading S20px / 600
Live shipment status
Body Large18px / 400 / 1.6lh
TraceAll Global gives you complete visibility across your supply chain — from origin to destination, updated in real time.
Body Regular16px / 400 / 1.6lh
Monitor every shipment, anticipate delays, and keep your customers informed with accurate delivery estimates and live tracking updates.
Body Small14px / 400 / 1.5lh
Last updated 2 minutes ago · Shipment #TG-49281 · In transit via Rotterdam
Button16px / 600 / +0.02em
Get Started Free
Caption12px / 400 / +0.01em
* Prices shown exclude VAT. Free plan limited to 50 shipments/month.
Code / Mono14px / SF Mono
TG-49281-LON-RTM-2026

Buttons

Three variants with clear visual hierarchy. Primary is always yellow. Padding never shrinks below 14px×32px for standard, 10px×20px for small.


Primary
background: #FFE255; color: #1A1A1A; padding: 14px 32px; border-radius: 8px; font-weight: 600; hover → #FFD700 + shadow lift
Secondary
background: #FFFFFF; color: #1A1A1A; border: 2px solid #E8E8E8; padding: 14px 32px; hover → bg #F8F8F8, border #CCCCCC
Ghost
background: transparent; border: 1px solid transparent; hover → rgba(255,226,85,0.1) border: 1px solid #FFE255
Small Variants
padding: 10px 20px; font-size: 14px; border-radius: 6px; Icon btn: 48×48px, no padding

Cards & Containers

Feature cards have 32px padding, 12px radius, and lift on hover. Service cards are off-white, lighter weight, and reveal on hover.


Feature Cards (hover me)
🌍

Global Coverage

Track shipments across 190+ countries with real-time carrier integrations and customs status.

Live Updates

Millisecond-level event streaming keeps your data current without refreshing or polling.

🔒

Secure by Default

SOC 2 Type II certified. All data encrypted in transit and at rest with audit trails.

Service Cards (hover me)
🚢

Ocean Freight

FCL & LCL tracking across all major shipping lines

✈️

Air Cargo

AWB tracking with real-time flight status

🚚

Road Freight

GPS-linked last-mile and cross-border trucking

📦

Parcel & Express

All major couriers in one unified view

Stat Cards
Active Shipments
14,291
↑ 12% this week
On-time Rate
97.4%
↑ 2.1% vs last month
Delayed
38
↓ 5 from yesterday
Countries Active
124
↑ 8 new markets
Progress Bars
Shipment completion78%
Customs cleared100%
Documentation45%

Forms & Inputs

12px/16px padding, 6px radius, 16px font. Yellow focus ring is the signature interaction. Never shrink below 48px touch height.


Input States
Format: TG-XXXXXX-XXX
🔍
⚠ This tracking number doesn't exist in our system.
Full Form Example

Badges, Status & Alerts

Compact label components for states, tags, and status communication. Semantic colors only — never decorate.


Badge Variants
Brand Delivered Failed Delayed In Transit Archived
Chips / Filter Tags
All Shipments Ocean Air Road + Add Filter
Status Banners
Shipment DeliveredPackage TG-49281 was delivered on time to Rotterdam, NL.
⚠️
Customs HoldYour shipment is awaiting customs clearance. ETA updated to +2 days.
🚨
Delivery FailedNo one was available to receive the package. Rescheduling required.
ℹ️
New carrier addedDHL Express has been connected to your TraceAll workspace.

Spacing System

4pt base unit. Every spacing value is a multiple of 4. Consistency across all padding, margin, and gap values creates visual rhythm.


4px — 1× microInline gaps, icon-to-text
8px — 2× baseCompact padding, tight groups
12px — 3×Button horizontal edge
16px — 4×Input padding, standard gaps
20px — 5×Card gap, grid gutter
24px — 6×Card padding, mobile margin
32px — 8×Large card padding
40px — 10×Desktop container margin
48px — 12×Mobile section padding
64px — 16×Major section separation
80px — 20×Section padding desktop
120px — 30×Hero maximum breathing room

Shadows & Border Radius

Elevation through shadows — never borders. Radius communicates the weight of a component: 4px tags, 8px buttons, 12px cards.


Elevation Scale
Flat
No shadow
Flat elements
Soft
2px / 8px
Cards (default)
Medium
4px / 16px
Cards (hover)
Strong
8px / 24px
Sticky, modals
Deep
12px / 32px
Overlays, hero
Border Radius Scale
0px
Full-width
4px
Badges
6px
Inputs
8px
Buttons
12px
Feature cards
16px
Premium
50%
Avatars

Components

Supporting UI elements — avatars, tooltips, chips, and icons — all following the same 4pt rhythm and yellow accent system.


Avatars
JA
James Allen
Logistics Manager
Avatar Group
SA
MK
TR
+4
7 team members
Tooltips (hover buttons)
View live shipment map
Copy shareable link
Shipment settings
Dividers

Content above


Subtle divider (1px, #E8E8E8)


Strong divider (2px, #CCCCCC)

Icon Set (24px — minimum interactive size)
🌍globe
📦package
🚢vessel
✈️air cargo
🚚truck
📍location
ETA
🔔alerts
📄documents
🔗integrations
📊analytics
🔒secure

Hero Section Demo

Full hero with gradient, 120px padding, Display L typography, yellow accent, and dual CTA layout — as per the design system spec.


🌍 Trusted by 500+ logistics teams globally

Complete visibility across your global supply chain

Track every shipment, in real time, across every carrier — from origin to final mile. No blind spots.

No credit card required · 14-day free trial · 190+ countries

TraceAll Global Design System — Built with for precision and clarity

Inter · 4pt spacing scale · #FFE255 Yellow · Version 1.0

Scotland, UK